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Selling: Building Partnerships, by Stephen Castleberry, John Tanner
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Selling: Building Partnerships, 8e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text the need for salespeople to be flexible--to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.
- Sales Rank: #112776 in Books
- Published on: 2010-11-17
- Original language: English
- Number of items: 1
- Dimensions: 10.30" h x 1.10" w x 8.00" l, 2.69 pounds
- Binding: Hardcover
- 576 pages
About the Author
Stephen B. Castleberry, University of Minnesota, Duluth John (Jeff) F. Tanner, Jr., Baylor University
Most helpful customer reviews
0 of 0 people found the following review helpful.
Easy read,chapters differs with editions
By Tashia
I needed this book for my professional selling class. It's easy to follow along- the concepts are pretty straightforward. The only issue is the professor said that any edition of this book would be fine, however some of her assigned readings (certain chapters) weren't included in this edition. I think there's nine editions. So if you're buying this for a a certain class make sure the teacher knows about the differences in chapters for certain editions.
0 of 0 people found the following review helpful.
Wordy, but handy as a reference
By J. Merritt
Text is a little wordy, but covers the basics. Compliments the Connect online component.
0 of 0 people found the following review helpful.
Great solution to expensive textbooks!
By Marc Gallegos
Choosing to buy a international version is a great decision! Always choose international when there is a big price difference. All the same content and exact page referencing expect without a fancy hard cover edition and fancy front cover.
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